The Latter-day Saint Image in the British Mind
Forthcoming Summer/Fall 2022
Since the coming forth of the Book of Mormon in 1830, The Church of Jesus Christ of Latter-day Saints has added millions of people to its global membership. Crucial to its initial growth were converts from Great Britain who emigrated to join with other Latter-day Saints in the United States. Many, however, also stayed in the United Kingdom in order to establish a presence of the Church there.
In The Latter-day Saint Image in the British Mind, authors Malcolm Adcock and Fred Wood explore the multifaceted perspectives of British people outside of the Latter-day Saint faith tradition and how these people’s perceptions of The Church of Jesus Christ of Latter-day Saints and its members generally have improved over time. In doing so, they present historical accounts, particularly through literature, film, and media reviews depicting Latter-day Saints and their faith. In addition, they utilize over a hundred face-to-face interviews and surveys of over a thousand Brits to determine how citizens of the United Kingdom perceive the Church in the twenty-first century.
About the Authors:
Malcolm Adcock is a public affairs professional and writer, who has shaped communications strategy for global organizations. Heading the UK-based Communication office for The Church of Jesus Christ of Latter-day Saints, he works with senior government representatives and national media. Malcolm graduated from Kent Law School and has a background as a BBC journalist and producer. He is a Member of the Royal Institute of International Affairs and the Chartered Institute of Public Relations.
Fred E. Woods obtained a PhD from the University of Utah in 1991. Currently a BYU professor of Church History and Doctrine, he has been a visiting teaching and research professor at several universities. From 2005 to 2010 Fred held the BYU Richard L. Evans Professorship of Religious Understanding. He is a prolific author with over 150 articles and many books to his credit, and he often produces documentary films to augment his historical work.